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Inspiring Brand Advocates
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According to Gallup,
actively disengaged
employees cost the
American economy
up to $350 billion per
year in lost productivity.
Engaged employees
generate profits 12%
higher than non-engaged
employees and are 18%
more productive, however
only about 30% of
employees are fully
engaged in their jobs.
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Brand Advocacy
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Brand advocates think, communicate, and act in support
of a particular company and its brand identity. They are
engaged and productive in what they do, and they play a
critical role in the brand development process by naturally
designing and delivering brand promises and experiences.
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Brand advocacy is the result of coordinated brand and
employee strategy. Marketing and communications
techniques develop and align brand strategy across
constituencies and touch-points, and HR management
techniques make that strategy a reality.
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Alignment drives action and amplifies existing resources
to more effectively develop a relevant, differentiated, and
authentic brand and a high-performance workforce.
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Brand Advocacy builds employee engagement
and consequently amplifies brand messages
and experiences
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